OUR
STORY

By joining NATIVA™, the world's leading brands get to prove their strong commitment to transparency, sustainability and responsibility. They prove, above all, their respect for the new standards expected by Consumers.
NATIVA™ was born out of passion. The passion of Chargeurs Luxury Materials’ team and Merino wool producers around the world, for this natural fiber of incomparable quality.
We can proudly say that we closely know each of the breeders who produce the most beautiful and responsible wool in the world. We can proudly say that driven by a deep concern for transparency and impeccable standards we have managed to offer today’s leading brands a level of quality and responsibility that has never been achieved before.
NATIVA™ is the new reference brand for wool fibers.