We believe traceability, sustainability, animal welfare and corporate social responsibility are key.
To ensure this, NATIVA™ has developed The NATIVA™ Protocol.

The NATIVA™ Protocol certifies every step of the supply chain, from farm to brand, and ensures:

Animal Welfare. To ensure animal welfare each farmer has a management plan, assessing feeding, breeding, behaviour, animal handling and health and infrastructure. This includes stress free shearing and the prohibition of mulesing.

Land Management / Environment. NATIVA™ ensures that the capacity and quality of its farms are managed sustainably, protecting the environment. At industry level, the facilities involved are adequately managed to reduce their environmental impact or avoid it completely.

Corporate Social Responsibility.
The sustainability and economic growth of farming depends greatly on the socio-economic welfare of farmers and their communities. As part of the United Nations Global Compact, Chargeurs Luxury Materials is committed to respect, defend and apply principles on human rights, labour, environment and anti-corruption both at farm and industry level.

With presence in every step of the supply chain, we have built a NATIVA™ network of farms, mills and industry partners including spinners, weavers, knitters and garment makers.
Having your materials branded as NATIVA™ allows B2B Supply Chain partners and B2C Brand/Retail partners to meet the industry validated standard, complete with Blockchain transparency and 360 Marketing and Branding support.