Unlike manmade fibers, wool holds unparalleled features which have been increasingly valued over the last few years. Its resilience, permeability and sustainable origins set wool apart as one of the most globally coveted natural fibers.

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Wool easily absorbs moisture particles and moves them away to evaporate into the air.

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Soft on skin

Merino wool is one of the finest and therefore softest natural fibers. This makes it ideal for first layer clothing.

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Wool has a top layer of natural wax, which makes it water repellent.

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Crease smart

Merino wool fiber is like a spring that returns to its natural shape after being stretched or bent. This gives Merino wool garments a natural resistance to creasing.

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Controls body temperature

Unlike synthetics, wool is an active fiber. It reacts to the weather to keep the body cool when it’s hot, and warm when temperature drops.

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Naturally elastic

Under the microscope, the surface of wool is a series of overlapping scales of protein. In a yarn, this enables fibers to lock with one another, giving wool both strength and elasticity.


Wool’s extensive properties make it one of the most versatile natural fibers available to man. From luxury fashion to high end automobile interiors, baby clothes, high performance outerwear and everything in between.


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Wool absorbs moisture particles and takes them away onto the surface for them to disappear when becoming in contact with the air. It can also absorb odour particles and hold them in, only to release them upon washing.

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Easy to care for

Most wool garments are machine washable in cold water.

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UV resistant

Being a natural fiber, wool has evolved through time to protect sheep from the external elements. Garments made in wool are naturally more protective of sun rays than those made in other fibers.


Natural. Wool is one of the few 100% natural fibers available.

Renewable. Sheep produce a new fleece every year, making wool a completely renewable fibre.

Biodegradable. Unlike man-made fibers, wool does not release polluting micro particles into our waterways when washed.

Reduced water usage. Compared to other natural, artificial or synthetic fibers , wool needs significantly less water for its growth, manufacturing and after care.

Widely recycled. Due to its strength and long lasting qualities, wool is widely recycled and repurposed.

Little impact when cared for. Wool is washed less frequently and at lower temperatures.
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