Introducing
NATIVA™ REGEN

Introducing NATIVA™ REGEN

The NATIVA™ wool comes from the most breathtaking lands in Argentina, Uruguay, New Zealand, Australia, United States and South Africa.

The Nativa™ wool origins

Nativa™ Values

Passionate
Together with our farmers and partners we are champions of wool's unparalleled unique properties.
Mindful
With strong integrity, we build long standing relationships with farmers and supply chain partners.
Transparent
We bring full end to end traceability to the supply chain.

Why wool

Nativa™ certification

The wool journey

Blockchain technology

From The Ground Up

The NATIVA™ Regenerative Agriculture Program is a robust system with a triple impact based on scientific research and backed by data. It protects the land by bettering its soil quality, safeguards the animals by ensuring their healthy keeping, and supports farmers and local communities by improving their livelihoods.

We aim to achieve greater water quality and increased CO2 capturing levels.

NATIVA™ recreates what nature does so well - balanced ecosystems where all beings, big and small, cohabitate. This restores back the hope in a system in which animals, plants and people can work together to thrive, and invites brands to be part of a change that feels as urgent as relevant. Read more

The land of Nativa™

OUR NEW REGENERATIVE WOOL SYSTEM Protected ecosystems For a while now we have committed to giving the environment our full attention. We developed our very own certification system that ensures the sustainable treatment of animals, people and planet. Read more

STORIES FROM THE FARM

Film Series 1 Before the sun is up, the farmers are. Days are spent on horseback trotting the land, looking after the sheep and keeping the family legacy alive. Read more

NATIVA™ HIGH-PERFORMANCE WOOL Wool is one of the oldest natural fibers known to man, and one of the most compelling ones. Read more

Uncovering beauty Getting the softest wool Coveted by all, truly known by a few. Wool goes through a long process of cleaning and sorting before it reaches the fluffy, soft condition we love. Read more

From East to West Road trip in Patagonia The region of Patagonia spreads across 1.043 million m2 in the Southern tip of South America. With the iconic Andes mountains stretching vertically between Chile and Argentina, its vast extension yet extreme weather conditions make it very sparsely populated. Read more

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