Fully Traceable premium wool fiber Introducing NATIVA™ REGEN

From The Ground Up

The NATIVA™ Regenerative Agriculture Program is a robust system with a triple impact based on scientific research and backed by data. It protects the land by bettering its soil quality, safeguards the animals by ensuring their healthy keeping, and supports farmers and local communities by improving their livelihoods.

We aim to achieve greater water quality and increased CO2 capturing levels.

NATIVA™ recreates what nature does so well - balanced ecosystems where all beings, big and small, cohabitate. This restores back the hope in a system in which animals, plants and people can work together to thrive, and invites brands to be part of a change that feels as urgent as relevant.
Read more
Wool Origins picture
The NATIVA™ wool comes from the most breathtaking lands in Argentina, Uruguay, New Zealand, Australia, United States and South Africa.
The Nativa™ wool origins

Nativa™ Values

  • Passionate

    Together with our farmers and partners we are champions of wool's unparalleled unique properties.

  • Mindful

    With strong integrity, we build long standing relationships with farmers and supply chain partners.

  • Transparent

    We bring full end to end traceability to the supply chain.

Why Nativa

Consumers are demanding transparency along the supply chain, and brands which incorporate it will set themselves apart.

With over 40 years of experience in high end Merino wool sourcing and combing, Chargeurs Luxury Materials presents their new label, Nativa.

Nativa is the most-advanced 100% traceable Merino wool label globally. We walk the grounds to mindfully source the most noble fibers and bring them to you.
Read more

The land of Nativa™

NATIVARegen™ Argentina
NATIVARegen™ Australia 
NATIVARegen™ URUGUAY Soil & biodiversity  The NATIVA™ Regenerative Agriculture Program improves the quality of the soil - resulting in better nutrients, cleaner water and an overall healthier habitat that restores natural biodiversity at farm level. Read more
NATIVARegen™ - Shaniko USA
Protected ecosystems
See all articles
Go up Back to top