Introducing
NATIVA™ REGEN

Introducing NATIVA™ REGEN

From The Ground Up

The NATIVA™ Regenerative Agriculture Program is a robust system with a triple impact based on scientific research and backed by data. It protects the land by bettering its soil quality, safeguards the animals by ensuring their healthy keeping, and supports farmers and local communities by improving their livelihoods.

We aim to achieve greater water quality and increased CO2 capturing levels.

NATIVA™ recreates what nature does so well - balanced ecosystems where all beings, big and small, cohabitate. This restores back the hope in a system in which animals, plants and people can work together to thrive, and invites brands to be part of a change that feels as urgent as relevant. Read more

The NATIVA™ wool comes from the most breathtaking lands in Argentina, Uruguay, New Zealand, Australia, United States and South Africa.

The Nativa™ wool origins

Nativa™ Values

Passionate
Together with our farmers and partners we are champions of wool's unparalleled unique properties.
Mindful
With strong integrity, we build long standing relationships with farmers and supply chain partners.
Transparent
We bring full end to end traceability to the supply chain.

Why wool

Nativa™ certification

The wool journey

Blockchain technology

Why Nativa

Consumers are demanding transparency along the supply chain, and brands which incorporate it will set themselves apart.

With over 40 years of experience in high end Merino wool sourcing and combing, Chargeurs Luxury Materials presents their new label, Nativa.

Nativa is the most-advanced 100% traceable Merino wool label globally. We walk the grounds to mindfully source the most noble fibers and bring them to you. Read more

The land of Nativa™

NATIVARegen™ Argentina Regenerative Farming in Patagonia As part of our ongoing efforts to further develop sustainability along the entire value chain, we are introducing our NATIVARegen™ Program in Patagonia, Argentina. Read more

NATIVARegen™ Australia Holistic methods Tasmania, the largest Australian island in the south-west of the continent, is abounding in natural wonders. Read more

NATIVARegen™ URUGUAY Soil & biodiversity The NATIVA™ Regenerative Agriculture Program improves the quality of the soil - resulting in better nutrients, cleaner water and an overall healthier habitat that restores natural biodiversity at farm level. Read more

NATIVARegen™ - Shaniko USA United for change The NATIVARegen-Shaniko Program is the first third-party certified, regenerative wool program in the U.S. Read more

Protected ecosystems Our new regenerative wool system For a while now we have committed to giving the environment our full attention. We developed our very own certification system that ensures the sustainable treatment of animals, people and planet. Read more

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