As part of our ongoing efforts to further develop sustainability along the entire value chain, we are introducing our NATIVARegen™ Program in Patagonia, Argentina. 

It's a robust system with a triple impact, one based on scientific research and backed by data. It protects the land by bettering its soil quality, safeguards the animals by ensuring their healthy keeping, and supports farmers and local communities by improving their livelihoods. These multidisciplinary efforts also result in greater water quality and increased CO2 capturing levels.
 

NATIVARegen™ recreates what nature does so well - balanced ecosystems where all beings, big and small, cohabitate. This restores hope in a system in which animals, plants and people can work together to thrive, and invites brands to be part of a change that feels as urgent as relevant.
 

Brands committed to using NATIVARegen™  wool for their garments will take part in the program’s implementation, supporting farmers and claiming a double NATIVA™ + RWS

certification that guarantees sustainable practices from farm to finished garment.